In celebration of National Drink Beer Day, Budweiser, a brand of Anheuser-Busch, St. Louis, is looking for fans, no matter their gender, to serve as the King of Bud and win $50,000.

Truly’s new seltzer taproom will offer drinkers and culture seekers innovative flavors that push traditional seltzer boundaries, as well as a menu of light bites. Truly LA, also will feature live entertainment from up-and-coming musicians, comedians and artists, the company says.

Deschutes Brewery, Portland, Ore., announced its collaboration with Dovetail Workwear, also based in Portland, to help further the mission of encouraging women to enter and succeed in non-traditional occupations, it says.

This holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading cheer over holiday beers by offering consumers a chance to win a lifetime supply of Heineken beer. 

D.G. Yuengling & Son Inc., Pottsville, Pa., announced the return of its beer collaboration with Hershey’s.  The Yuengling Hershey’s Chocolate Porter will be available in bottles and on draft beginning late-September, just in time to mark the official start of this year’s Halloween season.

 Ballast Point is celebrating the kick-off to fall with the launch of its flagship Victory at Sea Imperial Porter, now available in four-packs of 16-ounce cans and on draft.

 Ballast Point is celebrating the kick-off to fall with the launch of its flagship Victory at Sea Imperial Porter, now available in four-packs of 16-ounce cans and on draft.