Truly Hard Seltzer released its Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors: Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. 

After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Co., Chicago, announced the brand’s second variety pack and first-full flavor extension ― Topo Chico Margarita Hard Seltzer Variety Pack.

In celebration of LGBTQ+ History Month, Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., is partnering with historian Eric Cervini for the release of “Beers and Queer History,” a brief history guide detailing how bars and bar culture have played a crucial role in empowering the community to live authentically and freely, the company says. 

Although 2020 was a challenging year, craft brewers found ways to connect with their customers.

More than 7,000 brewing industry professionals convened in Denver for the 38th annual Craft Brewers Conference & BrewExpo America (CBC) presented by the Brewers Association (BA).

Firestone Walker unveiled the Tropical Hazy Mixed Pack for its Mind Haze IPA beer brand. 

Austin Eastciders announced the launch of its newest ready-to-drink (RTD) canned offering: Hot Honey Cider.