Brooklyn Brewery is unveiling a bold new look for East IPA. The refreshed design highlights East IPA’s deep NYC roots and steady presence in the city’s craft beer landscape, while keeping the same balanced, citrus-forward IPA inside, it says.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium beers, flavored malt beverages, import beers and non-alcohol segments continue to deliver positive performance.

Shiner Bock released its Shiner Shandy Lemonade Variety Pack. The Shiner Shandy Lemonade Variety Pack, made with real lemonade, features flavors including consumer-favorite Lemonade and two new refreshing flavors, Mango and Raspberry, it says….

To celebrate the 50th anniversary of “Jaws,” Narragansett Beer is bringing back the 1975 retro cans, the same design that starred in blockbuster movie.

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice. 

Revolver Brewing, a craft beer brand by Tilray Brands, unveiled its latest creation: Y’all’s Beer.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of July weekend. Truly will cover fans’ next Truly Pool Party Variety Pack — the brand’s new limited-edition summer lineup, it says.