As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.

Urban South Brewery introduced a brand new beer to its year-round lineup: Paradise Park IPA. A hazy, juicy IPA sitting at 4% ABV and 120 calories, Paradise Park IPA is part of Urban South’s growing Paradise Park brand family. 

Twelve5 Beverage Co. expanded its product portfolio and launched two new Twelve5’s Rebel Hard Coffee innovations under its BOLDER platform.

Dogfish Head Craft Brewery’s Off-Centered Art Series is a yearly collection of four limited-edition beers featuring artwork by a different collaborating artist. The brewery’s featured artist for 2022 is Max Mahn, a well-known printmaker and illustrator from Missoula, Mont.

Jiant Hard Kombucha announced the launch of Venice Peach, the fourth hard kombucha released as part of the beverage brand’s seasonal series.

Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply. 

Earlier this month, Busch Light released limited-edition Ice Fishing cans. To celebrate the launch of its limited-edition Ice Fishing cans and embrace its Midwest roots, Busch Light has dropped the Busch Light Ice Shanty on legendary Mille Lac…