Nothing screams Halloween quite like Chucky, so Elysian Brewing teamed up with USA Network and SYFY ahead of the second season of the hit TV series to release CHUCKY: A Killer Wit Beer, it says. Saturated with blood-red cranberry juice and ent…
To celebrate the 300th birthday of colonial firebrand Samuel Adams on Sept. 27, The Boston Beer Co., Boston, will cover the cost of a Samuel Adams for people named Sam, Samuel or Samantha Adams ― or anything close. If you’re a Samir or a Samara or an Adam, that counts too, it says.
The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?
As the Official Beer Sponsor of the FIFA World Cup, Budweiser is launching limited-edition packaging in anticipation of the world’s most prestigious soccer competition. Budweiser is releasing special red and gold packaging donning the FIFA World Cup Trophy across the United States through the end of the year.
Armada, Mich.-based Blake’s Hard Cider (BHC) recently added American Apple to its portfolio of core hard ciders. The semi-sweet craft cider is an imperial style, the first of its kind at BHC.
For the fifth season, Harpoon Brewery and Dunkin’ are returning with fan-favorite beverages for adult beer and coffee lovers alike with the Harpoon Dunkin’ Box O’ Beer mix pack. Harpoon Dunkin’ Pumpkin Spiced Latte Ale is hitting shelves again, but with a new recipe to spice things up. It is joined by three new beers, all made with the taste of Dunkin’ coffee: Harpoon Dunkin’ Cold Brew Coffee Porter, Harpoon Dunkin’ Hazelnut Blonde Stout and Harpoon Dunkin’ Coffee Roll Cream Ale.
Although much of those sales come for the non-aseptic sports drink segment, sport drink mixes is showing that its contribution to the category, though niche, is gaining traction with consumers.