With mindfulness trends blowing behind it, Athletic Brewing is set to push the non-alcohol category forward for years to come.

Simply Spiked, a brand of Chicago-based Molson Coors Beverage Co., announced its back with a new innovation: Simply Spiked Peach, which is set to launch this spring. The new line of four peach flavors will be available nationwide at the end of…

Alpine Beer, a brand from SweetWater Brewing Co., announced the release of Infinite Haze, a Hazy IPA bursting with endless aromas of citrus and sweet, tropical fruits, it says.

Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.

For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.

The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.

U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.