Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.

For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.

The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.

U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.

One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic soft drink with a jolt of orange citrus flav…

Chicago-based Molson Coors Beverage Co. announced the creation of a centralized commercial function in its Americas business unit designed to accelerate its growth in the years ahead.

Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.