TEABIRD Hard Sweet Tea
Beverage industry veteran Brandon Cason, announced the official launch of TEABIRD Hard Sweet Tea.
Beers
Athletic Brewing Co. named non-alcoholic beer partner of Arsenal FC
Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.
Southern Glazer’s Wine & Spirits announces acquisition of Horizon Beverage Group Inc.
Southern Glazer’s Wine & Spirits, Miami and Dallas, announced its plans to acquire Horizon Beverage Group Inc., one of New England’s premier alcohol distributors.
Goetze’s Candy Co. partners on Caramel Creams ale
The confectioners of Goetze’s and the brewers of Guinness came together to create a 4.5 percent ABV cream ale brewed with the same vanilla in the Goetze’s signature recipe, resulting in a toasty, slightly sweet beer.
Michelob ULTRA unveils Team USA packaging
Michelob ULTRA, the exclusive beer sponsor of Team USA, has unveiled sleek, new packaging to help Americans raise a glass to Team USA. The special-edition design features the Team USA logo, including an American flag and the Olympic rings on t…
TAMPICO Hard Punch adds Fruit Punch, Pineapple Coconut varieties
COOP Beverage Works, Oklahoma City, is expanding the Fiesta of Flavor this summer with new flavors from its line of TAMPICO Hard Punch.
It’s time for brands to ‘tea’ up summer beverage campaigns
Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.