2023 Beer Report | Hard teas shine in flavored malt beverage segment
U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.
Beers
2023 Beer Report | Imported beer appeals to consumers’ lavish interests
Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.
2023 Beer Report | Non-alcohol beer delivers substitution solution
Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.
HARD MTN DEW introduces Livewire variety
One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic soft drink with a jolt of orange citrus flav…
Molson Coors creates commercial business function in the Americas
Chicago-based Molson Coors Beverage Co. announced the creation of a centralized commercial function in its Americas business unit designed to accelerate its growth in the years ahead.
Harpoon Brewery’s Rec. Weed
Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.
Athletic Brewing, Super Coffee create pre-workout brew
Athletic Brewing Co., Milford, Conn., has teamed up with Austin, Texas-based Super Coffee on the world’s first pre-workout brew. Called Suped Up, the new non-alcohol beer was inspired by the power of positive energy and the grind of endless grit, the company says.