Sam Adams, a brand of The Boston Beer Co., announced the re-release of its seasonal Samuel Adams Cold Snap. 

After experimenting with countless iterations and test batches in the nano-brewery at the Sam Adams Boston Brewery, the brewers at Boston-based The Boston Beer Co. announced the release of the first three brews from the Samuel Adams Nitro Pr…

Sonoma Cider added the fourth flavor to its core lineup — The Washboard. 

As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phas…

Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev, announced that for the 28th consecutive year it will serve as the exclusive category advertiser for the Super Bowl. On Feb. 7, the brewer will use the prominent ad…

A subsidiary of Heineken International BV, White Plains-N.Y.-based Heineken USA’s Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) beginning March 1 for Heineken’s fully integrat…

Thirty-eight percent of consumers prefer aluminum cans when tailgating versus 26 percent who prefer plastic bottles. Thirty-six percent of consumers prefer cans at barbecues or picnics, compared with 30 percent who prefer plastic bottles.

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