Blue Moon Brewing Co., an operating unit of MillerCoors’ Tenth and Blake Brewing Co., debuted Vanilla Wheat Ale, its newest spring flavor to join the Spring Sample Pack. 

After years of testing, The Boston Beer Co. announced that its Samuel Adams brand launched the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout. 

Redd’s, a brand Chicago-based MillerCoors, the U.S. joint venture between SABMiller and Molson Coors Brewing Co., unveiled its new Limited Pick, a series of special-release ales that will be available for a limited time. 

Information Resources Inc. (IRI), Chicago, released data detailing the sales lift of various food, beverage and consumer product categories that are most impacted by pre-game preparations and shopping sprees for the Super Bowl. 

Mighty Squirrel added a third beer style to its line — Mighty Squirrel Hopstonian — inspired by the hoppy India Pale Lager. 

Constellation Brands Inc., Victor, N.Y., announced several executive appointments across the organization to further bolster its business and support the company’s long-term growth strategies. 

Sam Adams, a brand of The Boston Beer Co., announced the re-release of its seasonal Samuel Adams Cold Snap.