Craft cider-makers have proven to be a bright spot for the segment, but have been unable to make up for the declines of national brands, experts note.

Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.

Crispin Cider Co., a MillerCoors brand, added Crispin Rosé to its year-round portfolio. 

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calor…

This spring, Angry Orchard, a brand of Boston-based The Boston Beer Co., is giving legal-drinking-age consumers a new and choice: Angry Orchard Rosé hard cider. Made with a blend of apples including rare red-flesh apples from France, An…

Revolver Brewing, Granbury, Texas, now will offer four of the brewer’s signature beers in cans for the first time. The new cans are expected to start hitting shelves this week.

Bold Rock Hard Cider announced the launch of a new seasonal hard cider.