While the alternative adult beverages market grew by 7.5% a year or 426% in total since 2002, the total beer market has declined more than 5% in total during this period. This disparity underscores the macro movement to these flavored forward, more modern products.
![800px-Shiraz_Grapes](https://kentwine.com/wp-content/uploads/2015/09/800px-Shiraz_Grapes.jpg)