The latest consumer data from New York-based Nielsen CGA has revealed that Thanksgiving is the most valuable annual occasion for still wine, providing ample opportunity for local bars and restaurants expecting an influx of hometown consumers this week, it says. Wine outperforms spirits, beer, cocktails and soft drinks in that 39 percent of U.S. consumers choose to drink wine when out-of-home during the Thanksgiving period, with significant opportunity for wine-led bars as well as specific dining channels where wine and food pairings are key.
