This summer, Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is partnering with Chivas del Guadalajara, one of the most-followed soccer clubs in the Americas, to sponsor four of the club’s premier summer matches in the United States. The matches include June 25 in Chicago, July 2 in Denver, and July 10 and 31 in Los Angeles, the company says.
