Modelo Especial partners with soccer players for new campaign

Constellation Brands Inc., Chicago, announced that internationally-renowned soccer players Clint Dempsey and Miguel Layún will serve as brand ambassadors for Modelo Especial, a pilsner-style lager brewed for 90 years in Mexico. The brand, which recently became the second most imported beer in the United States, has partnered with Dempsey and Layún as part of its summer marketing campaign, which began this month and centers around the sport of soccer.