To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.
