eCommerce drives triple-digit growth in alcohol sales

In the wake of COVID-19 and stay at home orders, consumers are e wXwbeverage manufacturers have ramped up eCommerce to keep up with heightened demand for alcohol. Alcohol eCommerce retail sales have jumped exponentially, up 234 percent for the weeks ending March 7-April 18, Nielsen’s Danelle Kosmal says. The data also showed alcohol sales increased almost five-fold in just the latest two weeks.