Cutwater unveiled two new cocktail innovations for the spring and summer season: Spicy Mango Margarita and Gin Collins, available in select markets.

Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures. 

Mom Water, an original, non-carbonated spirit water, announced the launch of its newest, limited-edition flavor: Louise (Citrus Cucumber).

At Buffalo Trace Distillery, flood waters have now completely receded, granting access and allowing for clean-up and recovery efforts to happen throughout the entirety of campus.  

Holla Spirits, a Pennsylvania-based award-winning spirits company, introduced its first canned cocktails, which are available at bars, restaurants and distributors statewide.

PATRÓN Tequila introduced a new way to experience tequila with the PATRÓN EL ALTO Mini (50 ml).