Tequila Don Julio 1942 is honoring Lunar New Year with the release of the limited-edition Year of the Horse bottle, a symbol of legacy and new beginnings. 

Dry & Dirty, founded by entrepreneur Kyle Koss, introduced its signature zero-proof cocktails, available in three expressions: Espresso Martini, Lemon Drop Martini and Dirty Martini.

Cloudy Bay announced the official release of its 2025 Sauvignon Blanc.

Butter Wines by JaM Cellars, best known for its Butter Chardonnay announced the release of ButterLight Chardonnay in cans. 

PopSips, a spiked prebiotic soda, unveiled its signature drink lineup, redefining the alcohol aisle for a new generation of drinkers, it says.

STOLI announced the launch of STOLI Halapeño Pepper, a new flavored vodka crafted to elevate one of the world’s most iconic cocktails: the Bloody Mary. 

Devils Backbone Distilling Co. announced that its ready-to-drink (RTD) canned cocktail, Smash, has received a “fresh squeezed” new look.