Captain Morgan, unveiled its new Captain Morgan Sweet Chili Lime, merging sweetness, zesty citrus flavors and notes of subtle chili heat.

Bulleit Frontier Whiskey announced the launch of its first-ever Bottled-in-Bond bourbon, distilled and aged entirely at the Bulleit Distilling Co. in Shelbyville, Ky. 

Infinium Spirits, San Diego, Calif., announced the acquisition of Howler Head, a Kentucky Straight Bourbon Whiskey with natural banana flavor, from Monkey Spirit LLC. 

TINCUP Whiskey unveiled a trio of new releases, inclusive of two new hero products: TINCUP Bourbon and TINCUP 6-Year Original American Whiskey, and a limited-time offering, TINCUP 10-Year Rye.

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at reshaping the category and redefin…

Woodford Reserve is honoring “The Most Exciting Two Minutes in Sports” with the release of its 2025 commemorative Derby bottle. This year’s bottle features the artwork of artist Humberto Lahera, known for his photorealistic paintings that blend classical techniques with contemporary influences.

The Zero Proof announced the release of its latest non-alcohol (NA) canned cocktail: Lapo’s Citrus Spritz.