The Finnish Long Drink announced the debut of its new Peach beverage.

The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. 

Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky. 

Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 

Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors — without added sugar and 100 calories in each can. 

Brugal unveiled its newest permanent edition, prestige sipping rum: Maestro Reserva.