The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 

Dan Aykroyd’s Crystal Head Vodka, part of the Infinium Spirits portfolio, announced the launch of two cocktails in sleek, convenient cans: the Espresso Martini and the Cosmopolitan. 

Espolòn Tequila is celebrating 25 years since the introduction of its signature Tequila Blanco with the launch of a limited-edition celebration bottle ― a first of its kind for the brand ― created by renowned Mexican street artist and illustrator, Edgar “Saner” Flores.  

1800 Tequila announced the release of 1800 GuachiMonton, a luxury añejo tequila aged in American and French Oak barrels and finished in orange tequila liqueur casks. 

Atomic Brands unveiled Bikini Island, a new line of ready-to-drink (RTD) cocktails containing a 5% ABV and just 100 calories in each can. 

Jack Link’s, a leading provider of meat snacks, announced the launch of its latest innovation: Jack Link’s Bloody Mary Mix. 

Tito’s Handmade Vodka introduced a new product to its lineup. The 50-ml four-pack is now available at retailers nationwide.