Jägermeister unveiled a new incarnation of its iconic green bottle. The new bottle design more optimally embodies the quality and history of the liqueur, the company says.

Pinnacle Vodka released a new bottle for its Pinnacle Original Vodka. The new packaging features the brand’s more polished, refined look and encapsulates the clean and smooth profile of the vodka inside, the company says.

Pepe Zevada Z Tequila released a new look for its line of tequilas. The new label still features the brand’s iconic Z, but takes inspiration from colonial and mid-century modern Mexican styles, the company says. Dee Kelleher, president of Empresario Brands, the parent company of Z Tequila, led the design initiative.

As part of its debut, Mulholland Distilling introduced Mulholland American Whiskey in Los Angeles and all Whole Foods Markets in Southern California. 

Glacier Country LLC introduced Glacier Country Cherrycello in select markets in Montana, with expected distribution expansion to Chicago. 

Lagavulin Single Malt Scotch Whisky, a brand of Diageo plc, London, and actor Nick Offerman, set digital screens ablaze last year with “Yule Log,” a video that provided an enjoyable fireplace-viewing, the company says. Offerma…

Aware Beverages announced the introduction of SoCIAL LITE Vodka in select markets in the United States.