Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.

Prestige Imports LLC introduced Rod & Rifle wines, which are crafted to be paired with wild game and benefit local, state and national hunting and fishing conservation groups, the company says. 

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 

Pavo Real Wine LLC now offers its Mexican wine collection nationwide. 

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America Inc., released its latest variety to its Scotch whisky portfolio: Johnnie Walker Island Green.

Kinky Beverages, a brand of Prestige Beverage Group, launched Kinky Red Liqueur this summer.  

Baltimore, Md.-based Sagamore Spirit introduced its premium Sagamore Spirit Straight Rye Whiskey in three major markets in the United States: Maryland; Washington, D.C.; and Delaware, with New York to follow shortly, the company says.