Smirnoff, a brand of Diageo North America, introduced its latest limited-edition vodka: Smirnoff Moscow Mule. 

WX Brands, Novato, Calif., announced its purchase of the Reckless Love and Sunday Funday wine brands. Reckless Love and Sunday Funday wines join WX Brands’ group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines. 

In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most …

New Amsterdam Vodka, a brand of Modesto, Calif.-based New Amsterdam Spirits Co., and the NHL announced a multi-year U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL. 

To encourage and celebrate voter turnout, Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, is partnering with nonprofit organization ElectionDay.org, a Vote.org initiative, to support its ‘Election Day Holiday‘ campaign.

Brockmans Gin, Woking, United Kingdom, is bringing back its holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental s…

Strong tradition and history drive brand authenticity and Tequila Corralejo understands the value of both; marrying the richness of the past to its present quest to achieve global expansion.