On Earth Day, Absolut Vodka, a brand of New York-based Pernod Ricard USA, announced its new platform to promote our planet — and its people — as Planet Earth’s Favorite Vodka. Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow, it says.
Bacardi introduced its latest rum flavor: Lime.
The product’s capsule design, which debuted at the Unified Wine & Grape Symposium, not only makes wine easier to open but preserves the time-honored traditions that are important to discriminating aficionados, it adds.
Constellation Brands Inc., Victor, N.Y., acquired a minority stake in the parent company of Mezcal El Silencio, a specially crafted, Los Angeles-based mezcal label and leader in the category.
Booker’s Bourbon, a brand of Beam Suntory, released the first batch in its 2019 collection: Booker’s Batch 2019-01, also called Teresa’s Batch.
Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a ri…
Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants thr…