Booker’s Bourbon, a brand of Beam Suntory, released the first batch in its 2019 collection: Booker’s Batch 2019-01, also called Teresa’s Batch. 

Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a ri…

Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants thr…

Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit …

Beam Suntory Inc. launched its latest bourbon blend: Legent.

Q Mixers launched two new mixer flavors: Light Tonic and Light Ginger Beer.

Kinky, a brand of Prestige Beverage Group, added a new flavor to its Kinky Cocktails lineup: Aloha.