SunnyD Vodka Seltzer unveiled PURPLE, a limited-time ready-to-drink vodka seltzer, first introduced as “Purple Stuff” in the iconic 1990s SunnyD commercial.

Supermodel, entrepreneur and longtime Lambrusco enthusiast Ashley Graham, together with co-founder Danny Epstien, announced the launch of Lucci, a new dry, sparkling red wine. 

The Captain Morgan Sliced lineup is taking a mini vacation with its new Captain Morgan Sliced Colada Style Drink Variety Pack. 

Highclere Castle Gin announced the U.S. launch of Highclere Castle Gin Peach Rose, a new flavored expression expanding the brand’s portfolio.

Rumple Minze, a cult-favorite peppermint schnapps known for its chill and 100-proof intensity, announced the expansion of its portfolio for the first time in years with the debut of Rumple Minze Cinnamint Whiskey.

Woodford Reserve is celebrating the 250th anniversary of the United States through one of its most cherished Kentucky Derby traditions, the $5,000 Mint Julep Charity Cup program.

Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines.