Penelope Bourbon unveiled its 2025 Estate Collection, a bold array of five distinct expressions with minimum age statements of 10 years.

Tequila Don Julio and Mexican American fashion designer Willy Chavarria reunited to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle design inspired by Día de Muertos.

Back for its second year, the Teeling x Notre Dame Small Batch limited edition release unites the Irish Whiskey brand with the storied traditions of the Fighting Irish.

Crown Royal unveiled its latest flavor: Crown Royal Chocolate Flavored Whisky. 

For the third consecutive year, wine brand 19 Crimes partners with Universal Products & Experiences to release a limited-edition collection of Universal Monsters wines just in time for Halloween.

DioniLife announced the launch of two new premium non-alcohol (NA) offerings: La Borosa, an agave spirit line inspired by Mexican tradition, and Pavari 17, a bittersweet aperitivo that captures the spirit of Mediterranean leisure.

Kendall Jackson announced the launch of its first-ever sparkling wine with the debut of Vintner’s Reserve Brut Cuvée.