Smirnoff ICE, a brand of Diageo North America, has partnered with pop star Troye Sivan to unwrap and remix the holidays: less tradition, more vibes. 

1800 Tequila continues to push the boundaries with the launch of two new High Proof offerings of its iconic Reposado and Blanco expressions.

Actor and entrepreneur Patrick Schwarzenegger is reprising his role as The Spirit Advisor, with his continuing partnership with Ketel One. 

Penelope Bourbon introduced Apple Cinnamon Old Fashioned, a limited-edition ready-to-pour cocktail that reimagines the timeless classic with festive flavor, it says.

This holiday season, Champagne house Piper-Heidsieck debuts its Code Rouge Edition, a limited-edition gift set designed to turn heads and turn up the celebration.

Gunpowder Irish Gin announced the launch of Gunpowder Irish Gin with Italian Fig & Laurel. 

Morningside Brands Inc. announced that it has founded a brand partnership with platinum-selling country music artist Riley Green on Duck Club Bourbon, a new premium whiskey brand.