SWRL, a modern beverage brand reimagining Korean Makgeolli, officially launched its signature drink lineup, introducing Korea’s cloudy rice wine to the U.S. hard seltzer aisle.

Sazerac, Louisville, Ky., announced its acquisition of Dirty Shirley, a ready-to-drink cocktail brand known for its vodka-spiked take on the classic Shirley Temple.

-196 Vodka Seltzer is going bigger with the nationwide launch of its 710-ml (5.5% ABV) tall boy cans.

Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton announced the release of Traveller Whiskey Full Proof.

McBride Sisters Wine Co. announced the national rollout of Sweet Red Frizzante under its culturally iconic Black Girl Magic Wines brand.

To kick off the 2026 F1 season, the Jack Daniel Distillery announced the debut of a new limited-edition Jack Daniel’s Tennessee Whiskey in partnership with the McLaren Mastercard Formula 1 team. 

Medly Wine unveiled its organic, zero-sugar wines from the Mediterranean, delivered direct-to-consumer in sustainable pouches.