Joel Gott Wines announced the launch of Sauvy B, a new Sauvignon Blanc spritz with electrolytes that brings together wine, spritz culture and functional refreshment in one ready-to-drink can.

Korbel California Brandy announced the launch of its bold new flavored spirit: Korbel Blackberry Brandy.

Tequila CAZADORES, the award-winning premium tequila rooted in the Highlands of Jalisco, announced a new expansion of its 100% agave portfolio with CAZADORES Pineapple Infused Tequila.

Maker’s Mark announced a global travel retail exclusive series featuring custom, city-inspired labels designed by acclaimed artist Alexandra Pacula.

Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea.

Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand.