Maker’s Mark announced a global travel retail exclusive series featuring custom, city-inspired labels designed by acclaimed artist Alexandra Pacula.

Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea.

Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand.

Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.

Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.

To celebrate the launch of Tropic Tang, BuzzBallz is saddling up with Twangy Chapz. The Twangy Chapz feature orange faux suede with matching fringe and yellow accents, a handcrafted pop-tab belt buckle, and built-in side saddles capable of hol…