The U.S. beverage alcohol industry remains in a continued contraction across core spirits and wine, according to first quarter SipSource data from Wine & Spirits Wholesalers of America (WSWA). 

Maker’s Mark announced the 2026 release of its Wood Finishing Series: The Stewards Release, inspired by the distillery’s operations teams who guide the bourbon’s journey from first fermentation to final bottling.

Blue Run Spirits announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye Bourbon Whiskey in collaboration with the iconic Indianapolis Motor Speedway (IMS).

The House of Rémy Martin announced the launch of Rémy V, a modern white spirit distilled from 100% French grapes. 

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 

Johnnie Walker unveiled Johnnie Walker Black Cask Blended Scotch Whisky, bringing together the character of American whiskey refined through the craftsmanship of Scotland, it says.

Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling Margarita brand backed by Alix Earle and Palm Tree Crew, among other notable names.