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Author: Sarah Graybill

800px-Shiraz_Grapes

Craft distillers call for action to remedy COVID-19 impact

May 27, 2020 Sarah Graybill

Much has changed in the beverage landscape as a result of COVID-19. As craft distilleries grapple with shuttered tasting rooms and falling sales, owners report that reopening and sustaining business in this climate isn’t looking bright.

 Beverage, Wines+Spirits
800px-Shiraz_Grapes

14 Hand’s thrives in off-premise channels, launches new can design

May 27, 2020 Sarah Graybill

Inspired by the spirit of the wild horses that once freely roamed eastern Washington,14 Hands Wines has shown the same adventurous nature as it helps disrupt the traditional wine market.

 Beverage, Wines+Spirits
800px-Shiraz_Grapes

Craft distillers call for action to remedy COVID-19 impact

May 27, 2020 Sarah Graybill

Much has changed in the beverage landscape as a result of COVID-19. As craft distilleries grapple with shuttered tasting rooms and falling sales, owners report that reopening and sustaining business in this climate isn’t looking bright.

 Beverage, Wines+Spirits
800px-Shiraz_Grapes

14 Hand’s thrives in off-premise channels, launches new can design

May 27, 2020 Sarah Graybill

Inspired by the spirit of the wild horses that once freely roamed eastern Washington,14 Hands Wines has shown the same adventurous nature as it helps disrupt the traditional wine market.

 Beverage, Wines+Spirits
800px-Shiraz_Grapes

Wine purses appeal to eco-conscious, stylish consumers

April 8, 2020 Sarah Graybill

Packaging innovations have become an important solution for beverage-makers in established categories. The wine market is no different. In an attempt to shatter the “stigma” associated with bag-in-box (BIB) or bagged wine, some wine brands have taken an innovative approach to the “vessel” for this type of wine packaging.

 Beverage, Wines+Spirits
800px-Shiraz_Grapes

An unmistakable Bond

March 13, 2020 Sarah Graybill

HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the …

 Beers, Beverage
800px-Shiraz_Grapes

Making winter more beer-able

March 13, 2020 Sarah Graybill

To make the winter months less atrocious in cold-weather regions, Busch Beer created the Busch Snow Day campaign so, when the snow falls, so does the price of Busch.

 Beers, Beverage

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