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Beverage companies embrace digital billboard advertising

One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.

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Beverage companies team up with Major League Baseball to showcase brands

As a child, I spent many happy afternoons and evenings watching the Chicago White Sox play at “old” Comiskey Park at 35th and Shields. Typically, our family of six sat in the left-field bleachers, and I vividly remember cheering on Harold Baines, Ron Kittle and the other “good guys in black” while drinking a cold soda and munching on peanuts and hot dogs