2021 Craft Beer Report: Craft segment looks to rebound in flat market
Although 2020 was a challenging year, craft brewers found ways to connect with their customers.
Author: harfmannb@bnpmedia.com
Seltzer centric spirits look to unseat hard seltzers
Ready-to-drink seltzer centric spirits, generally made from a vodka or tequila base, and RTD premixed cocktails are exploding in size and innovation, as consumers seek convenient, on-the-go options.
Hard seltzers comprise 7% of total beverage alcohol
Hard seltzers are sizzling hot in the beverage marketplace, now comprising 7% of total beverage alcohol. Brands that want to succeed will need to entice consumers with flavor and formulation innovation and convenient RTD packaging.
Oliver Winery’s one-of-a-kind wines win with consumers
Founded in 1972 in Bloomington, Ind., Oliver Winery & Vineyards now is the 29th largest winery in the United States, crafting more than 40 varietals of wine. Its claim to fame lies in its award-winning sweet red wines and its flavored Moscato wines including Cherry, Blueberry and its new, 6.8% ABV Lemon Moscato, billed as “lemon shakeup for grown-ups.”
Green River Spirits distills award-winning bourbons, ryes
As part of the iconic Kentucky Bourbon Trail, Green River Spirits, for more than 135 years, has been making award-winning whiskies, bourbons and ryes. Additionally, the distiller also is growing its business by helping its clients “bring brands to life.”
Interstate DTC shipping only legal in 13 states
In Sovos ShipCompliant and the Brewers Association’s first-ever “Direct-to-Consumer Beer Shipping” report, 84% of regular craft beer drinks want to be able to legally purchase beer via DTC shipping to their homes. Currently, interstate DTC shipping is only legal in 13 states.
“America’s Oldest Brewery,” D.G. Yuengling & Son Inc. innovates for the future
Founded in 1828, D.G. Yuengling & Son Inc. has transitioned from a small family operation to a nationally recognized brand that produces more than 2 million barrels of beer. The now sixth generation family owned and operated company is expanding distribution to Texas through a joint venture with Molson Coors Brewing Co.