2 Towns Ciderhouse launched its latest hard cider: Two Thorns. 

D.G. Yuengling & Son Inc., Pottsville, Pa., launched “Make Your Day Golden,” a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand’s first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling’s sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.

With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sal…

In the United States, the hard cider market has experienced its shares of ups and downs. According to Information Resources Inc. (IRI), the hard cider market was up 7.4 percent in case sales for the 52 weeks ending Dec. 30, 2018, in total U.S….

Natural Light, a brand of Anheuser-Busch, introduced Naturdays, a sessionable light lager brewed with strawberry lemonade flavor, the company says. 

Combining two Mexican import beer brands in one festive promotion, White Plains, N.Y.-based HEINEKEN USA’s Dos Equis and Tecate are supporting the idea that Cinco is more than a just day on the calendar; it’s a mind-set focused les…

Southern Tier Brewing Co. added a new craft beer to its lineup: Lake Shore Fog.