Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.

Entering its second year, Keystone Light’s thematic packaging has been revamped in the brand’s fresh new visual identity and features a lake, dock and fishing lures.

Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start this weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.

Seagram’s Escapes is debuting a sleek new slim can design for fan-favorite flavors, as well as less sugar in select varieties.

Simply Spiked unveiled Simply Spiked Bold, a line of spiked lemonades and limeades with an 8% ABV.

Independent, family-owned K. Spoetzl Brewery announced the revival of the historic Texas Special beer brand. 

Dogfish Head Craft Brewery and Grateful Dead continue their long, strange trip together with the launch of a new collaborative beer: Grateful Dead Juicy Pale Ale.