Pabst Blue Ribbon announces the launch of Hard Tea, which is an effervescent, peachy seltzer, the company says.

To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill. 

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year.

Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military. 

Phusion Projects has released Basic Hard Seltzer in four flavors: Cranberry, Lemon, Cucumber and Pamplemousse (grapefruit).

Stella Artois, a brand of Anheuser-Busch, released Solstice Lager, the brand’s first-ever limited-edition golden lager.

This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.