Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.

D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery’s first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.

D.G. Yuengling & Son Inc., Pottsville, Pa., celebrated International Women’s Day by supporting Pink Boots Society, a nonprofit focused on encouraging and inspiring women beer professionals through education.

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. 

The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers…

Vancouver, British Columbia-based Nude Beverages, a top-selling Canadian ready-to-drink (RTD) and flavored malt beverage (FMB) brand that is both sugar and sweetener-free, announced the U.S. launch of Nude Hard Iced Tea, an iced tea with zero …

Under new ownership while entering its 25th year, Ballast Point is celebrating its regained spirit of independence by building upon its label legacy with a fresh new look across cans, bottles and overall packaging.