For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.

D.G. Yuengling & Son Inc. announced the refresh of Yuengling Light Lager 99, with a new and improved recipe for the light amber lager, it says. 

With dollar sales for the U.S. beer market up 9.5%, the beverage alcohol category is seeing growth factions, particularly the beer seltzer centric and non-alcohol beer segments.

To capitalize on the growing can market, Japanese brewer Asahi debuted a brand new 25.4-ounce can for its Asahi Super Dry. 

Dos Equis, a brand of HEINEKEN USA, expanded its Mexican import portfolio with its latest release: Ranch Water Hard Seltzer.

Labatt Blue and Labatt Blue Light recently rolled out new recycled and photodegradable green plastic carrier rings: Hi-Cone RingCycles. They replace the plastic rings found on its six packs, which are imported from Canada. Starting immediately…

For seltzer fans looking to mix things up this summer, Bud Light Seltzer is offering a new limited-edition Mix Pack, which combines the new Bud Light Seltzer Iced Tea and fan-favorite Bud Light Seltzer Lemonade into one variety …