In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services. The partnership is unprecedented in the global reach and scale of activations across AB InBev’s portfolio of brands, according to the company.

Molson Coors Beverage Co., Chicago, announced that its Board of Directors has unanimously appointed a successor to Gavin Hattersley as president and CEO. 

Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market….

Indeed Brewing Co. announced the release of Apple Crisp Ale, a one-of-its-kind hybrid of beer and cider.

Best Day Brewing announced its fan-favorite Imperial IPA style brew, Galaxy Ripple, has officially joined the brand’s flagship non-alcohol (NA) beer lineup. 

Paulaner USA, the U.S. importer of the renowned Paulaner Brewery, introduced the Paulaner Oktoberfest Bier 5-Liter Mini Keg.