Full Circle Brewing Co. and Crowns & Hops Brewing Co., announced a groundbreaking strategic alliance aimed at transforming the face of the craft beverage industry. 

Breckenridge Brewery announced a partnership with the Denver Nuggets to launch  the Championship Edition Mile High City Golden Ale. Championship Edition Mile High City Golden Ale’s can features the Nuggets’ rainbow, evoking memories of the team’s storied past from 1981 to 1993 as well as Denver’s skyline.

Just in time for spring and summer, Cayman Jack announced the launch of its Cayman Jack Sweet Heat Margarita Flavors. 

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers. 

Chicago-based Molson Coors Beverage Co. announced its newest brand, Happy Thursday, a fruity-flavored line of spiked refreshers, now is available on shelves nationwide.

Athletic Brewing Co., Milford, Conn., and San Diego, announced the launch of its second documentary film: “Inches to Miles.”