With mindfulness trends blowing behind it, Athletic Brewing is set to push the non-alcohol category forward for years to come.

In time for spring, Waterloo Brewing announced the release of two new offerings: Waterloo Guava Lime Radler and a new installment of the Waterloo Signature Series Premium Collection — featuring three new flavors — Waterloo Saison, Waterloo Passionfruit Wheat, and Waterloo Grapefruit Hibiscus IPA.

Simply Spiked, a brand of Chicago-based Molson Coors Beverage Co., announced its back with a new innovation: Simply Spiked Peach, which is set to launch this spring. The new line of four peach flavors will be available nationwide at the end of…

Alpine Beer, a brand from SweetWater Brewing Co., announced the release of Infinite Haze, a Hazy IPA bursting with endless aromas of citrus and sweet, tropical fruits, it says.

One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic soft drink with a jolt of orange citrus flav…

Chicago-based Molson Coors Beverage Co. announced the creation of a centralized commercial function in its Americas business unit designed to accelerate its growth in the years ahead.

Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.