The Boston Beer Co. Inc., Boston, announced that Martin Roper, president and chief executive officer (CEO), plans to retire in 2018 after leading the company for more than 17 years. The Board of Directors has created a search committee an…
Samuel Adams introduced two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles.
As the Atlanta Falcons and New England Patriots prepare to hit the gridiron Feb. 5 for Super Bowl 51, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages th…
Portland Cider Co. announced the release of Sangria Cider, the newest addition to its year-round 22-ounce bottle lineup.
Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple…
Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched “Hypnotize,” its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks o…
Red Bull released “Mavens,” a three-episode web series about people who encourage others to shatter expectations and become more than what society traditionally permits, the company says.