2 Towns Ciderhouse announced its collaboration with Silver Moon Brewing in the 10th annual F* Cancer campaign. Consumers now have the opportunity to have the name of their honored loved one printed directly on the can or packaging of a 2 Towns Cider, Silver Moon IPA, or CRUX beverage with a minimum donation of $30.
el Jimador Spiked Bebidas, a brand of Brown Forman, announced its nationwide launch after a successful test launch in limited states in 2023.
Saint Arnold Brewing Co. recently added Grand Prize to its year-round beer lineup, reviving a brand that was once one of the best-selling beers in Texas, it says.
Jones Soda Co., Seattle, has expanded into alcohol beverages with the launch of Spiked Jones Hard Craft Soda. Unique to the hard soda category, Spiked Jones is full flavor with the brand’s cane sugar formulation and elevated alcohol content, the company says.
The Boston Beer Co., Boston, announced leadership changes effective April 1. Dave Burwick will retire as president and CEO and member of the Board of Directors, with Michael Spillane to assume the president and CEO role effective upon Burwick’s retirement. Spillane is currently the lead director of The Boston Beer Co. and has been a board member since 2016.
Former brand strategist for the Boston Beer Co. Todd Simon unveiled: Hero95 Crisp Low Calorie Lager, a high-end, low-calorie, low-carb beer brewed for active lifestyles.
Tsingtao, a leading Chinese imported beer in the U.S., announced the launch of Tsingtao 0.0, a non-alcohol alternative.